In this episode of Your Marketing Moment, we explore another significant marketing moment from the last 50 years of American business.
Join John Nee and his guest Jessa Barnes, Director of Brand Strategy with Integrated Marketing firm R\West, as they analyze the legendary We’re #2 or “We Try Harder” advertising campaign from Avis rental cars.
You’ll learn:
The backstory of how Avis was founded and why this campaign really hit on the ethos of the Avis culture and brand
How the campaign established Truth in Advertising – turning the table on the notion that a company or a product always had to tout its leadership in everything it was and did.
Your Marketing Moment: Avis "We Try Harder"
How it served as the pioneer of what we now call “the underdog” sometimes known as the challenger brand
Finally, how it served as a breakthrough marketing moment for women in the field of advertising during the Mad Men era of the industry.
Take a few moments of your day to be informed and inspired by this historic marketing moment.
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